OpenAI added a Try On feature to ChatGPT’s shopping results, Digital Trends and TechBriefly reported, letting users see clothing on their own body before buying anything.
How the feature actually works
A “Try On” button appears next to eligible products in ChatGPT shopping results. Tapping it and uploading a selfie or full body photo generates an image of that person wearing the item. Users can also upload a screenshot of clothing from any website and ask ChatGPT to simulate wearing it, describe a style and have ChatGPT find matching pieces, or upload a celebrity outfit photo and ask for similar purchasable items.
What’s powering it
The feature runs on what OpenAI calls ChatGPT Images 2.5, which the company says produces “more natural lighting, richer textures and faster image generation” than its previous image model, along with more reliable editing and lower latency.
A library for saved items
Alongside Try On, OpenAI added a Favorites feature that lets shoppers save products to a Library inside the app, with each saved item displayed next to its try on image for easier comparison later.
The feature has real limits, and a history of one that didn’t work
OpenAI itself warns that generated images “may not accurately represent the product or the user’s appearance” and can’t confirm whether an item will actually fit. That caution is worth noting because OpenAI previously built and then abandoned an instant checkout feature inside ChatGPT after it performed poorly, so Try On is OpenAI’s second attempt at making ChatGPT a real shopping tool rather than its first. Google shipped a similar virtual try-on feature for its own shopping tools last year, so OpenAI is following a path Google already tested rather than inventing the idea from scratch.
What happens to the photo you upload
Images uploaded from a personal account can be used to improve OpenAI’s models unless the user opts out in settings, and reference photos can be deleted afterward. Anyone trying this feature should check their data controls before uploading a personal photo, not after.
Source: Digital Trends and TechBriefly